The beginning of our business is associated with the distribution of baby and children's products from world-famous manufacturers and brands including: Fissan, Nuk, Baby Nova, Peg Perego, Johnson&Johnson and others. We are proud to state that Baby Nova is positioned on the shelves of almost all chain stores in Croatia, and our long-standing partner Peg Perego is a leader in the production and sale of children’s carriages and equipment.

In 1994 we started distributing products by the multinational company GlaxoSmithKline with its oral care range: Aquafresh, Sensodyne and Corega for oral hygiene, depilatory products Strep and OTC products Coldrex and Panadol. We represent our partners and their brands in Croatia on an exclusive basis. We are especially proud that according to first measuring (December – January 2006) we hold first place in the market share for toothbrushes (29.1% according to AC Nielsen) and toothpastes (27.5%).

All 65 employees are fully committed to satisfying the needs of the market and consumers. Over 30 employees are directly involved in sales. Filip Trade has earned the reputation of a trustworthy business partner not only to our foreign suppliers but to the customers we serve as well.